I’m beginning to believe he could book a cockfight at Cowboys Stadium and attract 60,000 fans, the vast majority of whom would be thrilled to observe the proceedings on the 72-foot-high, 160-foot-wide, hi-def video boards. What Jones is doing—between sellouts at football games and concerts and attracting a stupefying 108,713 to the NBA All-Star Game—is creating a mystique at his cathedral that heightens the magnitude of prestigious events and athletes. The eyes of the stadia world are upon his crib, and while we await Super Bowl XLV next February in this concrete wasteland between Dallas and Billy Bob’s Honky Tonk in Fort Worth, Jones first will attempt to pull off the unthinkable.
The man is trying to save boxing.
You know ... boxing, the old-man sport that preceded mixed martial arts, Octagons, Kimbo Slice and Brock Lesnar.
Only he* would consider cockfighting to be a stadium level sport.
